Know Your Customers, Get Competitive

Discover why market research and other resources can boost your start up or small business to success.Giving valuable insights into unlocking the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to assess market potential and develop a viable business plan, upskilling you to ‘know your market’.At this session you will learn:Why market research & other sources of information are important to the success of your business ideaHow to find information on customers, market size, competitors, trends & other key data.The basics on conducting your own researchHow to use these tools to help complete your own business model canvasThis session is one of the modules in the Build A Business in GM Libraries core workshop programme. Other workshops:Business BasicsIntellectual Property: Protect Your AssetsMarketing: The Essentials
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